:root {
  --bg: #0a0a0a;
  --bg-2: #111010;
  --panel: #151313;
  --line: rgba(212, 32, 44, .35);
  --line-soft: rgba(255, 255, 255, .08);
  --red: #d4202c;
  --red-deep: #8e0f17;
  --red-glow: rgba(212, 32, 44, .45);
  --text: #ece8e6;
  --muted: #a39d9a;
  --display: "Bebas Neue", "Oswald", Impact, sans-serif;
  --cond: "Oswald", "Bebas Neue", sans-serif;
  --body: "Inter", system-ui, -apple-system, sans-serif;
  --jp: "Noto Serif JP", serif;
  --radius: 4px;
  --max: 1160px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 72px; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--text);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
/* film grain */
body::after {
  content: "";
  position: fixed; inset: 0;
  pointer-events: none;
  z-index: 100;
  opacity: .06;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
img, svg { display: block; }
a { color: inherit; text-decoration: none; }
em { font-style: normal; color: var(--red); }
strong { font-weight: 600; color: #fff; }
::selection { background: var(--red); color: #fff; }

.container { width: min(var(--max), 100% - 32px); margin-inline: auto; }
.container--narrow { width: min(820px, 100% - 32px); }
.muted { color: var(--muted); }
.i { width: 1.15em; height: 1.15em; flex: none; }

/* ---------- buttons ---------- */
.btn {
  --bc: var(--text);
  display: inline-flex; align-items: center; justify-content: center; gap: .6em;
  font-family: var(--cond); font-weight: 500;
  text-transform: uppercase; letter-spacing: .14em; font-size: .95rem;
  padding: .95em 1.8em;
  border: 1px solid var(--bc);
  border-radius: var(--radius);
  transition: background .25s, color .25s, border-color .25s, box-shadow .25s, transform .25s;
  cursor: pointer;
}
.btn:hover { transform: translateY(-2px); }
.btn--red { --bc: var(--red); background: var(--red); color: #fff; box-shadow: 0 0 0 0 var(--red-glow); }
.btn--red:hover { background: #ea2833; box-shadow: 0 10px 40px -8px var(--red-glow); }
.btn--ghost { --bc: rgba(255,255,255,.3); background: rgba(0,0,0,.25); backdrop-filter: blur(4px); }
.btn--ghost:hover { --bc: var(--red); color: #fff; background: rgba(212,32,44,.12); }
.btn--sm { padding: .6em 1.2em; font-size: .82rem; }
.btn--lg { padding: 1.1em 2.4em; font-size: 1.1rem; }
.btn--block { width: 100%; }

/* ---------- eyebrow / headings ---------- */
.eyebrow {
  font-family: var(--cond); text-transform: uppercase;
  letter-spacing: .45em; font-size: .85rem; color: var(--red);
  margin: 0 0 1rem;
}
.eyebrow--lines { display: flex; align-items: center; justify-content: center; gap: 1.2rem; }
.eyebrow--lines::before, .eyebrow--lines::after {
  content: ""; height: 1px; width: 56px;
  background: linear-gradient(90deg, transparent, var(--red));
}
.eyebrow--lines::after { transform: scaleX(-1); }
.jp { font-family: var(--jp); letter-spacing: .1em; }

.num {
  display: inline-grid; place-items: center;
  width: 54px; height: 54px; border-radius: 50%;
  font-family: var(--display); font-size: 1.6rem; color: var(--red);
  border: 2px solid var(--red);
  box-shadow: inset 0 0 0 3px var(--bg), inset 0 0 0 4px rgba(212,32,44,.35);
  margin-bottom: 1.4rem;
}
.title { margin: 0 0 1.2rem; line-height: .92; }
.title small {
  display: block; font-family: var(--cond); font-weight: 500;
  font-size: clamp(1.3rem, 3vw, 1.9rem); letter-spacing: .28em;
  text-transform: uppercase; color: var(--text);
  margin-bottom: .35rem;
}
.title strong {
  display: block; font-family: var(--display); font-weight: 400;
  font-size: clamp(3.2rem, 8vw, 5.6rem); letter-spacing: .02em;
  text-transform: uppercase; color: var(--red);
  text-shadow: 0 0 40px rgba(212,32,44,.25);
}
.title strong.white {
  color: #eee; letter-spacing: .08em;
  background: linear-gradient(180deg, #fff 0%, #c9c5c2 60%, #8f8b88 100%);
  -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent;
  text-shadow: none;
}
.title--center { text-align: center; }

/* ---------- nav ---------- */
.nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 50;
  transition: background .3s, border-color .3s, backdrop-filter .3s;
  border-bottom: 1px solid transparent;
}
.nav.is-scrolled {
  background: rgba(10,10,10,.82);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-color: var(--line-soft);
}
.nav__inner {
  width: min(var(--max), 100% - 32px); margin-inline: auto;
  display: flex; align-items: center; justify-content: space-between;
  height: 68px;
}
.brand { display: flex; align-items: center; gap: .6rem; }
.brand__icon { width: 26px; height: 26px; color: var(--red); }
.brand__name { font-family: var(--display); font-size: 1.7rem; letter-spacing: .14em; line-height: 1; padding-top: 3px; }
.brand__kanji { font-family: var(--jp); color: var(--red); font-size: .95rem; }
.nav__links { display: flex; align-items: center; gap: 2rem; }
.nav__links a:not(.btn) {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .14em; font-size: .85rem;
  color: var(--muted); position: relative; transition: color .2s;
}
.nav__links a:not(.btn)::after {
  content: ""; position: absolute; left: 0; right: 0; bottom: -6px; height: 1px;
  background: var(--red); transform: scaleX(0); transition: transform .25s;
}
.nav__links a:not(.btn):hover, .nav__links a.is-active { color: #fff; }
.nav__links a:not(.btn):hover::after, .nav__links a.is-active::after { transform: scaleX(1); }
.nav__toggle { display: none; }

@media (max-width: 900px) {
  .nav__toggle {
    display: grid; gap: 5px; place-content: center;
    width: 44px; height: 44px; background: none; border: 0; cursor: pointer; padding: 0;
  }
  .nav__toggle span { width: 24px; height: 2px; background: #fff; transition: transform .3s, opacity .3s; }
  .nav.is-open .nav__toggle span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
  .nav.is-open .nav__toggle span:nth-child(2) { opacity: 0; }
  .nav.is-open .nav__toggle span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
  .nav__links {
    position: fixed; inset: 68px 0 auto 0;
    flex-direction: column; align-items: stretch; gap: 0;
    background: rgba(10,10,10,.97); backdrop-filter: blur(12px);
    padding: 8px 16px 24px;
    border-bottom: 1px solid var(--line);
    transform: translateY(-12px); opacity: 0; pointer-events: none;
    transition: transform .3s, opacity .3s;
  }
  .nav.is-open { background: rgba(10,10,10,.97); }
  .nav.is-open .nav__links { transform: none; opacity: 1; pointer-events: auto; }
  .nav__links a:not(.btn) { padding: 14px 4px; border-bottom: 1px solid var(--line-soft); font-size: 1rem; }
  .nav__links a:not(.btn)::after { display: none; }
  .nav__cta { margin-top: 18px; }
}

/* ---------- hero ---------- */
.hero {
  position: relative; min-height: min(100svh, 1000px);
  display: grid; place-items: center;
  padding: 110px 16px 200px;
  overflow: hidden; isolation: isolate;
  background: radial-gradient(ellipse 80% 60% at 50% 100%, rgba(142,15,23,.45), transparent 70%), var(--bg);
}
.hero__content { text-align: center; max-width: 760px; }
.hero__title {
  margin: 0; line-height: .8;
  font-family: var(--display); font-weight: 400;
  font-size: clamp(6rem, 22vw, 13.5rem); letter-spacing: .04em;
  background: linear-gradient(180deg, #fff 0%, #d9d4d0 45%, #8f8a86 100%);
  -webkit-background-clip: text; background-clip: text; -webkit-text-fill-color: transparent;
  filter: drop-shadow(0 8px 40px rgba(0,0,0,.8));
}
.hero__kanji {
  font-family: var(--jp); color: var(--red); font-size: clamp(1.8rem, 4vw, 2.6rem);
  letter-spacing: .3em; margin: .6rem 0 1.6rem; padding-left: .3em;
  display: flex; align-items: center; justify-content: center; gap: 1.2rem;
}
.hero__kanji::before, .hero__kanji::after { content: ""; height: 1px; width: min(140px, 18vw); background: linear-gradient(90deg, transparent, var(--red)); }
.hero__kanji::after { transform: scaleX(-1); }
.hero__tagline {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .22em;
  font-size: clamp(1.05rem, 2.6vw, 1.45rem); line-height: 1.5; margin: 0 0 1rem;
}
.hero__sub { color: var(--muted); max-width: 520px; margin: 0 auto 2.2rem; font-size: 1rem; }
.hero__actions { display: flex; gap: 1rem; justify-content: center; flex-wrap: wrap; }
.hero__signature { margin-top: 2.6rem; }
.sig__name {
  display: block; font-family: var(--cond); text-transform: uppercase;
  letter-spacing: .4em; font-size: 1.15rem; margin: 0;
}
.sig__role {
  display: inline-flex; align-items: center; gap: .8rem;
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .4em;
  font-size: .75rem; color: var(--red); margin: .2rem 0 0;
}
.sig__role::before, .sig__role::after { content: ""; width: 28px; height: 1px; background: var(--red); opacity: .6; }

.scroll-cue {
  position: absolute; bottom: 26px; left: 50%; translate: -50% 0;
  width: 26px; height: 42px; border: 1px solid rgba(255,255,255,.35); border-radius: 14px;
}
.scroll-cue span {
  position: absolute; left: 50%; top: 8px; width: 3px; height: 8px; margin-left: -1.5px;
  background: var(--red); border-radius: 2px; animation: cue 1.8s ease-in-out infinite;
}
@keyframes cue { 0% { opacity: 0; transform: translateY(0); } 30% { opacity: 1; } 100% { opacity: 0; transform: translateY(14px); } }

/* ---------- marquee ---------- */
.marquee {
  overflow: hidden; border-block: 1px solid var(--line);
  background: linear-gradient(90deg, #0d0b0b, #160c0d, #0d0b0b);
  padding: 18px 0;
}
.marquee__track {
  display: flex; align-items: center; gap: 2.6rem; width: max-content;
  animation: marquee 32s linear infinite;
}
.marquee span {
  font-family: var(--display); font-size: 1.9rem; letter-spacing: .18em;
  text-transform: uppercase; color: transparent; -webkit-text-stroke: 1px rgba(255,255,255,.55);
}
.marquee i { font-style: normal; font-family: var(--jp); color: var(--red); font-size: 1.2rem; }
@keyframes marquee { to { transform: translateX(-33.333%); } }

/* ---------- sections ---------- */
.section { position: relative; padding: clamp(80px, 12vw, 140px) 0; }
.section--alt {
  background:
    radial-gradient(ellipse 60% 50% at 0% 100%, rgba(142,15,23,.22), transparent 70%),
    var(--bg-2);
}
.section__head { max-width: 640px; margin-bottom: 3.5rem; }
.section__head p { color: var(--muted); font-size: 1.1rem; margin: 0; }
.section__head--center { margin-inline: auto; text-align: center; }

.split { display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(40px, 7vw, 100px); align-items: center; }
@media (max-width: 860px) { .split { grid-template-columns: 1fr; } }

.kanji-line { font-size: 1.15rem; color: var(--muted); margin: 0 0 2rem; }
.kanji-line span { font-family: var(--jp); color: var(--red); font-size: 1.6rem; margin-right: .3rem; }

.prose p { margin: 0 0 1.3rem; color: #cfcac7; }
.prose .lead { font-size: 1.3rem; line-height: 1.5; color: #fff; }
.stack { list-style: none; padding: 0; margin: 0 0 1.6rem; border-left: 2px solid var(--red); }
.stack li {
  padding: .35rem 0 .35rem 1.2rem;
  font-family: var(--cond); font-size: 1.15rem; letter-spacing: .04em; color: #eee;
}
.stack--against li::before { content: "✕"; color: var(--red); margin-right: .7rem; font-size: .9rem; }

.virtues { display: flex; flex-wrap: wrap; gap: .6rem; margin: .4rem 0 1.4rem; }
.virtues span {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .16em; font-size: .9rem;
  color: var(--red); border: 1px solid var(--line); padding: .45em 1em; border-radius: 99px;
  background: rgba(212,32,44,.06);
}

.quote { margin: 0; position: relative; padding: 2.6rem 1rem; text-align: center; }
.quote::before, .quote::after {
  font-family: Georgia, serif; font-size: 4.5rem; line-height: 1; color: var(--red);
  position: absolute; display: flex; align-items: center; gap: 1rem; width: 100%;
}
.quote::before { content: "“"; top: -.6rem; left: 0; }
.quote::after { content: "”"; bottom: -2.4rem; right: 0; justify-content: flex-end; }
.quote blockquote {
  margin: 0; font-family: var(--cond); font-weight: 400;
  font-size: clamp(1.6rem, 3.4vw, 2.3rem); line-height: 1.3; letter-spacing: .02em;
  border-block: 1px solid var(--line); padding: 2rem .5rem;
}
.quote--wide { max-width: 760px; margin: 5rem auto 0; }

.compound {
  margin-top: 3.5rem; padding: 1.6rem; border: 1px solid var(--line-soft); border-radius: 8px;
  background: linear-gradient(180deg, rgba(255,255,255,.02), transparent);
}
.compound__label { font-family: var(--cond); text-transform: uppercase; letter-spacing: .25em; font-size: .85rem; color: var(--red); margin: 0 0 1rem; }
.compound__bars { display: flex; align-items: flex-end; gap: 6px; height: 110px; }
.compound__bars span {
  flex: 1; height: var(--h); border-radius: 2px 2px 0 0;
  background: linear-gradient(180deg, var(--red), var(--red-deep));
  transform-origin: bottom; transform: scaleY(0);
  transition: transform .9s cubic-bezier(.2,.8,.2,1);
}
.compound.is-in .compound__bars span { transform: scaleY(1); }
.compound__bars span:nth-child(n) { transition-delay: calc(var(--i, 0) * 70ms); }
.compound__note { margin: 1rem 0 0; font-size: .92rem; color: var(--muted); }

.callout {
  margin: 2rem 0 0; padding: .4rem 0 .4rem 1.4rem;
  border-left: 3px solid var(--red); color: #fff; font-size: 1.1rem;
}

/* principles card */
.card {
  position: relative; border: 1px solid var(--line); border-radius: 10px;
  background: linear-gradient(180deg, rgba(20,14,14,.9), rgba(10,10,10,.9));
  padding: 3.4rem 2rem 1.4rem;
  box-shadow: 0 30px 80px -30px rgba(212,32,44,.25);
}
.card__badge {
  position: absolute; top: -32px; left: 50%; translate: -50% 0;
  width: 64px; height: 64px; border-radius: 50%; display: grid; place-items: center;
  background: var(--bg); border: 2px solid var(--red); color: var(--red);
}
.card__badge svg { width: 30px; height: 30px; }
.principles h3 {
  text-align: center; margin: 0 0 1.2rem;
  font-family: var(--display); font-weight: 400; font-size: 2.2rem; letter-spacing: .06em; color: var(--red);
}
.principles ul { list-style: none; margin: 0; padding: 0; }
.principles li {
  display: flex; align-items: center; gap: 1.1rem;
  padding: 1rem 0; border-top: 1px solid var(--line-soft); font-size: 1.08rem;
}
.ring {
  flex: none; width: 50px; height: 50px; border-radius: 50%;
  display: grid; place-items: center; color: var(--red);
  border: 1.5px solid var(--red); background: rgba(212,32,44,.06);
  transition: background .25s, color .25s;
}
.ring svg { width: 24px; height: 24px; }
.ring--kanji { font-family: var(--jp); font-size: 1.3rem; }
.principles li:hover .ring { background: var(--red); color: #fff; }

/* steps */
.steps { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; counter-reset: s; }
@media (max-width: 1000px) { .steps { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .steps { grid-template-columns: 1fr; } }
.step {
  position: relative; padding: 2rem 1.6rem 1.8rem;
  border: 1px solid var(--line-soft); border-radius: 10px;
  background: linear-gradient(180deg, #141111, #0c0b0b);
  overflow: hidden;
  transition: border-color .3s, transform .3s;
}
.step::before {
  content: ""; position: absolute; left: 0; top: 0; height: 2px; width: 100%;
  background: linear-gradient(90deg, var(--red), transparent);
  transform: scaleX(.25); transform-origin: left; transition: transform .4s;
}
.step:hover { border-color: var(--line); transform: translateY(-4px); }
.step:hover::before { transform: scaleX(1); }
.step__n {
  position: absolute; top: .4rem; right: 1rem;
  font-family: var(--display); font-size: 4.2rem; line-height: 1;
  color: transparent; -webkit-text-stroke: 1px rgba(212,32,44,.35);
}
.step__icon {
  width: 58px; height: 58px; border-radius: 50%; display: grid; place-items: center;
  background: radial-gradient(circle, rgba(212,32,44,.25), rgba(212,32,44,.05));
  border: 1.5px solid var(--red); color: var(--red); margin-bottom: 1.3rem;
  box-shadow: 0 0 30px -6px var(--red-glow);
}
.step__icon svg { width: 26px; height: 26px; }
.step h3 {
  margin: 0 0 .6rem; font-family: var(--cond); font-weight: 500; text-transform: uppercase;
  letter-spacing: .06em; font-size: 1.25rem; color: var(--red);
}
.step p { margin: 0; color: #c4bfbc; font-size: .96rem; }

/* plans */
.section--plans {
  background:
    radial-gradient(ellipse 70% 50% at 50% 0%, rgba(142,15,23,.28), transparent 70%),
    var(--bg);
}
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; align-items: stretch; }
@media (max-width: 920px) { .plans { grid-template-columns: 1fr; max-width: 460px; margin-inline: auto; } }
.plan {
  position: relative; display: flex; flex-direction: column; align-items: center; text-align: center;
  padding: 2.4rem 1.8rem 2rem; border-radius: 12px;
  border: 1px solid var(--line-soft);
  background:
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 120 80' fill='none' stroke='%23ffffff' stroke-opacity='.06' stroke-width='1.2'%3E%3Cpath d='M20 80C30 50 45 30 60 5M60 5c-6 10-20 14-30 12M60 5c2 12-6 22-14 26M50 22c-10 2-20 0-26-6M50 22c4 10 0 20-8 26M90 80c-4-26-14-46-30-64M75 30c8-6 18-6 26-2M75 30c-2 10 4 18 12 22'/%3E%3C/svg%3E") center 55% / 70% no-repeat,
    linear-gradient(180deg, #151212, #0c0b0b);
  transition: transform .3s, border-color .3s, box-shadow .3s;
}
.plan:hover { transform: translateY(-6px); border-color: var(--line); box-shadow: 0 30px 60px -30px rgba(212,32,44,.35); }
.plan--featured {
  border-color: var(--red);
  box-shadow: 0 0 0 1px var(--red), 0 30px 90px -30px rgba(212,32,44,.55);
  background:
    radial-gradient(ellipse 80% 50% at 50% 0%, rgba(212,32,44,.18), transparent 70%),
    linear-gradient(180deg, #1a1212, #0c0b0b);
}
@media (min-width: 921px) { .plan--featured { transform: scale(1.04); } .plan--featured:hover { transform: scale(1.04) translateY(-6px); } }
.plan__badge-ring {
  width: 62px; height: 62px; border-radius: 50%; display: grid; place-items: center;
  border: 2px solid var(--red); color: var(--red); margin-bottom: 1.2rem;
}
.plan__badge-ring svg { width: 30px; height: 30px; }
.plan__name { margin: 0; line-height: 1; }
.plan__name small { display: block; font-family: var(--cond); font-weight: 500; letter-spacing: .3em; text-transform: uppercase; font-size: 1.15rem; color: #eee; margin-bottom: .3rem; }
.plan__name { font-family: var(--display); font-weight: 400; font-size: 2.8rem; color: var(--red); letter-spacing: .04em; text-transform: uppercase; }
.plan__duration { font-size: .8rem; letter-spacing: .25em; text-transform: uppercase; color: var(--muted); margin: .5rem 0 1.2rem; }
.plan__price {
  display: flex; align-items: baseline; gap: .25rem; justify-content: center;
  padding: 1rem 0 .6rem; width: 100%; border-top: 1px solid var(--line);
}
.plan__x { font-family: var(--cond); font-weight: 600; color: var(--red); font-size: 1.2rem; margin-right: .4rem; }
.plan__cur { font-size: 1.1rem; color: var(--muted); }
.plan__val { font-family: var(--display); font-size: 4.2rem; line-height: 1; color: #fff; }
.plan__cents { font-size: 1.2rem; color: var(--muted); }
.plan__total { margin: 0 0 1.2rem; font-size: .9rem; color: var(--muted); }
.save {
  display: inline-block; margin-left: .3rem; padding: .1em .6em; border-radius: 99px;
  font-size: .75rem; font-weight: 600; letter-spacing: .04em;
  color: #fff; background: rgba(212,32,44,.25); border: 1px solid var(--line);
}
.plan__desc { color: #d0cbc8; margin: 0 0 1.8rem; flex: 1; }
.plans__fine { text-align: center; color: #6f6a67; font-size: .8rem; margin: 1.6rem 0 0; }

.ribbon {
  position: absolute; top: -1px; right: 22px;
  width: 72px; padding: 10px 0 18px; text-align: center; color: #fff;
  background: linear-gradient(180deg, var(--red), var(--red-deep));
  clip-path: polygon(0 0, 100% 0, 100% 100%, 50% 84%, 0 100%);
  display: flex; flex-direction: column; align-items: center; line-height: 1;
}
.ribbon svg { width: 20px; height: 20px; margin-bottom: 4px; }
.ribbon strong { font-family: var(--display); font-weight: 400; font-size: 1.35rem; letter-spacing: .06em; }
.ribbon small { font-family: var(--cond); font-size: .6rem; letter-spacing: .1em; text-transform: uppercase; }

.includes { margin-top: 5rem; }
.includes ul {
  list-style: none; padding: 0; margin: 1.6rem 0 0;
  display: grid; grid-template-columns: repeat(7, 1fr);
}
.includes li {
  display: flex; flex-direction: column; align-items: center; gap: .7rem; text-align: center;
  padding: .6rem .5rem; font-size: .85rem; color: #d0cbc8; line-height: 1.35;
  border-left: 1px solid var(--line-soft);
}
.includes li:first-child { border-left: 0; }
.includes svg { width: 32px; height: 32px; color: var(--red); }
@media (max-width: 900px) {
  .includes ul { grid-template-columns: repeat(4, 1fr); row-gap: 1.4rem; }
  .includes li { border-left: 0; }
}
@media (max-width: 520px) { .includes ul { grid-template-columns: repeat(2, 1fr); } }

.nutrition {
  margin-top: 3.5rem; display: flex; align-items: center; gap: 1.4rem;
  padding: 1.4rem 1.8rem; border: 1px solid var(--red); border-radius: 10px;
  background: linear-gradient(90deg, rgba(212,32,44,.14), rgba(212,32,44,.02));
  position: relative; overflow: hidden;
}
.nutrition::after {
  content: "食"; position: absolute; right: 1.4rem; top: 50%; translate: 0 -50%;
  font-family: var(--jp); font-size: 6rem; color: rgba(212,32,44,.1); pointer-events: none;
}
.nutrition__icon {
  flex: none; width: 64px; height: 64px; border-radius: 50%; display: grid; place-items: center;
  border: 2px solid var(--red); color: var(--red);
}
.nutrition__icon svg { width: 30px; height: 30px; }
.nutrition h3 { margin: 0 0 .2rem; font-family: var(--cond); font-weight: 500; text-transform: uppercase; letter-spacing: .14em; font-size: 1.3rem; }
.nutrition p { margin: 0; color: #d0cbc8; }
@media (max-width: 520px) { .nutrition { flex-direction: column; text-align: center; } }

/* faq */
.faq { border-top: 1px solid var(--line-soft); }
.faq details { border-bottom: 1px solid var(--line-soft); }
.faq summary {
  list-style: none; cursor: pointer; position: relative;
  padding: 1.4rem 3rem 1.4rem 0;
  font-family: var(--cond); font-size: 1.2rem; letter-spacing: .03em; color: #eee;
  transition: color .2s;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: ""; position: absolute; right: 6px; top: 50%; width: 14px; height: 14px; margin-top: -7px;
  background:
    linear-gradient(var(--red), var(--red)) center / 100% 2px no-repeat,
    linear-gradient(var(--red), var(--red)) center / 2px 100% no-repeat;
  transition: transform .3s;
}
.faq details[open] summary::after { transform: rotate(135deg); }
.faq summary:hover { color: var(--red); }
.faq details p { margin: 0 0 1.5rem; color: #c4bfbc; max-width: 680px; }

/* final */
.final {
  position: relative; isolation: isolate; overflow: hidden;
  padding: clamp(90px, 13vw, 150px) 0 clamp(260px, 32vw, 380px);
  text-align: center;
  background: radial-gradient(ellipse 70% 60% at 50% 100%, rgba(212,32,44,.35), transparent 70%), var(--bg);
}
.final__title {
  margin: .4rem 0 2rem; font-family: var(--display); font-weight: 400;
  font-size: clamp(2.6rem, 7vw, 4.6rem); line-height: 1; letter-spacing: .04em; text-transform: uppercase;
}
.final__title strong { display: block; color: var(--red); font-weight: 400; font-size: .72em; margin-top: .5rem; }
.final__text { font-size: 1.15rem; color: #d6d1ce; margin-bottom: 3rem; }
.final__text p { margin: 0 0 1.2rem; }
.final__steps { font-family: var(--cond); font-size: 1.35rem; line-height: 1.6; color: #fff; }
.coach { margin-top: 3.4rem; display: flex; flex-direction: column; align-items: center; }
.coach__torii { width: 46px; height: 46px; color: var(--red); margin-bottom: 1rem; padding: 9px; border: 1.5px solid var(--red); border-radius: 50%; }
.coach__links { display: flex; gap: 1.6rem; flex-wrap: wrap; justify-content: center; margin-top: 1.2rem; }
.coach__links a { display: inline-flex; align-items: center; gap: .5rem; font-size: 1.05rem; transition: color .2s; }
.coach__links a .i { color: var(--red); }
.coach__links a:hover { color: var(--red); }

/* footer */
.footer { text-align: center; padding: 2.2rem 16px 2.6rem; border-top: 1px solid var(--line); background: #070707; }
.footer__motto { font-family: var(--cond); text-transform: uppercase; letter-spacing: .32em; font-size: .85rem; margin: 0 0 .6rem; }
.footer__copy { margin: 0; color: #6f6a67; font-size: .8rem; }

/* floating whatsapp */
.wa-float {
  position: fixed; right: 18px; bottom: 18px; z-index: 60;
  width: 58px; height: 58px; border-radius: 50%; display: grid; place-items: center;
  background: var(--red); color: #fff;
  box-shadow: 0 10px 30px -6px var(--red-glow);
  transform: scale(0); transition: transform .35s cubic-bezier(.3,1.5,.5,1);
}
.wa-float.is-visible { transform: scale(1); }
.wa-float:hover { transform: scale(1.08); }
.wa-float svg { width: 28px; height: 28px; }
.wa-float::before {
  content: ""; position: absolute; inset: 0; border-radius: 50%; border: 2px solid var(--red);
  animation: pulse 2.4s ease-out infinite;
}
@keyframes pulse { from { transform: scale(1); opacity: .8; } to { transform: scale(1.6); opacity: 0; } }

/* reveal */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .8s ease, transform .8s cubic-bezier(.2,.8,.2,1); }
.reveal.is-in { opacity: 1; transform: none; }
.no-js .reveal { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .reveal { opacity: 1; transform: none; }
  .compound__bars span { transform: none; }
  html { scroll-behavior: auto; }
}

@media (max-width: 600px) {
  body { font-size: 16px; }
  .hero { padding-bottom: 170px; }
  .hero__tagline { letter-spacing: .14em; }
  .hero__actions .btn { width: 100%; }
  .marquee span { font-size: 1.5rem; }
  .card { padding-inline: 1.3rem; }
  .quote blockquote { font-size: 1.5rem; }
}

.hero__signature { text-shadow: 0 2px 12px #000, 0 0 2px #000; }
.hero__signature .sig__role { color: #ff4a55; }
@media (max-width: 600px) {
  .hero .eyebrow { letter-spacing: .3em; font-size: .75rem; gap: .8rem; }
  .hero .eyebrow--lines::before, .hero .eyebrow--lines::after { width: 28px; }
}

/* ---------- background art (pieces cut from the key art) ----------
   Each piece is shown at or below its native size and blended with "screen",
   so its black backdrop disappears and nothing is stretched on wide screens. */
.hero, .final { background: var(--bg); }
.hero::before, .final::before {
  /* full-width ember glow so wide screens never look empty */
  content: ""; position: absolute; inset: 0; z-index: -3; pointer-events: none;
  background:
    radial-gradient(ellipse 60% 45% at 50% 100%, rgba(170,18,28,.42), transparent 70%),
    radial-gradient(ellipse 35% 30% at 0% 100%, rgba(120,10,18,.35), transparent 70%),
    radial-gradient(ellipse 35% 30% at 100% 100%, rgba(120,10,18,.35), transparent 70%);
}
.art {
  position: absolute; z-index: -1; pointer-events: none;
  background-repeat: no-repeat; background-size: 100% 100%;
  mix-blend-mode: screen;
}
.art--dragon {
  z-index: -2; top: 0; right: max(-4%, calc(50% - 820px));
  width: min(664px, 60vw); aspect-ratio: 664 / 620;
  background-image: url("assets/dragon.jpg");
  -webkit-mask-image: radial-gradient(ellipse 60% 60% at 55% 45%, #000 45%, transparent 100%);
          mask-image: radial-gradient(ellipse 60% 60% at 55% 45%, #000 45%, transparent 100%);
  opacity: .9;
  animation: drift 18s ease-in-out infinite alternate;
}
@keyframes drift { to { transform: translate(-1.5%, 1.5%); } }
.art--enso {
  top: 50%; left: 50%; translate: calc(-50% - 230px) -58%;
  height: min(620px, 70vh); aspect-ratio: 290 / 640;
  background-image: url("assets/enso.jpg");
  -webkit-mask-image: radial-gradient(ellipse 55% 50% at 50% 50%, #000 60%, transparent 100%);
          mask-image: radial-gradient(ellipse 55% 50% at 50% 50%, #000 60%, transparent 100%);
  opacity: .85;
}
.art--torii {
  bottom: 0; left: 50%; translate: -50% 0;
  width: min(1180px, 100%); aspect-ratio: 1024 / 576;
  background-image: url("assets/torii.jpg");
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 22%, #000 78%, transparent), linear-gradient(transparent, #000 35%);
          mask-image: linear-gradient(90deg, transparent, #000 22%, #000 78%, transparent), linear-gradient(transparent, #000 35%);
  -webkit-mask-composite: source-in;
          mask-composite: intersect;
}
.hero .art--torii { height: 50%; width: auto; max-width: none; }
.hero::after {
  content: ""; position: absolute; inset: auto 0 0 0; height: 90px; z-index: -1;
  background: linear-gradient(transparent, var(--bg));
}
.hero__content { text-shadow: 0 2px 24px rgba(0,0,0,.7); }
@media (max-width: 700px) {
  .art--dragon { width: 120vw; right: -35%; top: 30px; opacity: .65; }
  .art--enso { height: 440px; translate: calc(-50% - 120px) -62%; opacity: .6; }
  .hero .art--torii { width: 190vw; max-height: none; height: auto; }
  .final .art--torii { width: 190vw; }
  .art--torii {
    -webkit-mask-image: linear-gradient(90deg, transparent, #000 25%, #000 75%, transparent), linear-gradient(transparent, #000 40%);
            mask-image: linear-gradient(90deg, transparent, #000 25%, #000 75%, transparent), linear-gradient(transparent, #000 40%);
  }
}

/* Phones: the whole portrait art fits the screen shape, so show it intact
   and hide the desktop pieces. */
.art--full { display: none; }
@media (max-width: 700px) {
  .art--dragon, .art--enso, .art--torii { display: none; }
  .art--full {
    display: block; inset: 0; mix-blend-mode: normal;
    background: url("assets/bg.jpg") center top / cover no-repeat;
  }
  .art--full-bottom {
    top: auto; height: min(100%, 150vw);
    background-position: center bottom;
    -webkit-mask-image: linear-gradient(transparent, #000 45%);
            mask-image: linear-gradient(transparent, #000 45%);
  }
}

/* ---------- princípios clicáveis + janela de detalhe ---------- */
.principles li.principle--link { padding: 0; }
.principle__btn {
  all: unset; box-sizing: border-box; cursor: pointer;
  display: flex; align-items: center; gap: 1.1rem; width: 100%;
  padding: 1rem 0; font-size: 1.08rem; color: var(--text);
  transition: color .2s;
}
.principle__btn:focus-visible { outline: 2px solid var(--red); outline-offset: 4px; border-radius: 6px; }
.principle__label { flex: 1; display: flex; flex-direction: column; line-height: 1.3; }
.principle__label small {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .2em;
  font-size: .7rem; color: var(--red); margin-top: .25rem;
}
.principle__arrow { width: 20px; height: 20px; color: var(--red); transition: transform .25s; }
.principle__btn:hover { color: #fff; }
.principle__btn:hover .ring { background: var(--red); color: #fff; }
.principle__btn:hover .principle__arrow { transform: translateX(4px); }

.pdlg {
  padding: 0; border: 0; background: transparent; color: var(--text);
  width: min(640px, 100% - 24px); max-width: none; max-height: calc(100dvh - 32px);
  overflow: visible;
}
.pdlg::backdrop { background: rgba(5,4,4,.82); backdrop-filter: blur(6px); }
.pdlg[open] { animation: pdlg-in .35s cubic-bezier(.2,.8,.2,1); }
.pdlg[open]::backdrop { animation: pdlg-fade .3s ease; }
@keyframes pdlg-in { from { opacity: 0; transform: translateY(18px) scale(.98); } }
@keyframes pdlg-fade { from { opacity: 0; } }
.pdlg__panel {
  position: relative; max-height: calc(100dvh - 32px); overflow-y: auto; overscroll-behavior: contain;
  border: 1px solid var(--line); border-radius: 14px;
  background: linear-gradient(180deg, #161111, #0b0a0a);
  box-shadow: 0 40px 120px -30px rgba(212,32,44,.45);
  scrollbar-width: thin; scrollbar-color: var(--red-deep) transparent;
}
.pdlg__close {
  position: sticky; top: 12px; float: right; margin: 12px 12px -56px 0; z-index: 2;
  width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center; cursor: pointer;
  background: rgba(10,10,10,.75); border: 1px solid rgba(255,255,255,.2); color: #fff;
  backdrop-filter: blur(6px); transition: background .2s, border-color .2s;
}
.pdlg__close svg { width: 20px; height: 20px; }
.pdlg__close:hover { background: var(--red); border-color: var(--red); }
.pdlg__hero { margin: 0; position: relative; aspect-ratio: 16 / 8; }
.pdlg__hero img { width: 100%; height: 100%; object-fit: cover; object-position: center 40%; }
.pdlg__hero::after {
  content: ""; position: absolute; inset: 0;
  background: linear-gradient(180deg, transparent 45%, #141010 100%);
}
.pdlg__kanji {
  position: absolute; left: 50%; bottom: -32px; translate: -50% 0; z-index: 1;
  width: 64px; height: 64px; border-radius: 50%; display: grid; place-items: center;
  font-family: var(--jp); font-size: 1.7rem; color: var(--red);
  background: var(--bg); border: 2px solid var(--red);
  box-shadow: 0 0 30px -4px var(--red-glow);
}
.pdlg__body { padding: 3.2rem clamp(1.3rem, 5vw, 2.6rem) 2.2rem; }
.pdlg__eyebrow {
  text-align: center; margin: 0 0 .3rem; font-family: var(--cond); text-transform: uppercase;
  letter-spacing: .4em; font-size: .75rem; color: var(--muted);
}
.pdlg__title {
  text-align: center; margin: 0; font-family: var(--display); font-weight: 400;
  font-size: clamp(2.4rem, 8vw, 3.2rem); letter-spacing: .04em; line-height: 1; color: var(--red);
  text-transform: uppercase;
}
.pdlg__sub {
  text-align: center; margin: .5rem 0 2rem; font-family: var(--cond); text-transform: uppercase;
  letter-spacing: .2em; font-size: .9rem; color: #eee;
}
.pdlg__body > p { margin: 0 0 1.2rem; color: #cfcac7; font-size: 1rem; }
.pdlg__body > p.pdlg__lead { font-size: 1.2rem; line-height: 1.5; color: #fff; }

.pdlg__week {
  margin: 1.8rem 0; padding: 1.3rem 1rem 1.1rem; border: 1px solid var(--line-soft); border-radius: 10px;
  background: linear-gradient(180deg, rgba(255,255,255,.025), transparent);
}
.pdlg__week ol {
  list-style: none; margin: 0; padding: 0; position: relative;
  display: grid; grid-template-columns: repeat(7, 1fr); gap: 4px;
}
.pdlg__week ol::before {
  content: ""; position: absolute; left: 7%; right: 7%; bottom: 15px; height: 2px;
  background: linear-gradient(90deg, var(--red-deep), var(--red));
}
.pdlg__week li { display: flex; flex-direction: column; align-items: center; gap: .55rem; position: relative; }
.pdlg__week span {
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .08em; font-size: .78rem; color: var(--muted);
}
.pdlg__week i {
  width: 32px; height: 32px; border-radius: 50%; display: grid; place-items: center; position: relative;
}
.pdlg__week .ok i { background: var(--red); box-shadow: 0 0 16px -2px var(--red-glow); }
.pdlg__week .ok i::after {
  content: ""; width: 10px; height: 6px; margin-top: -3px;
  border-left: 2px solid #fff; border-bottom: 2px solid #fff; transform: rotate(-45deg);
}
.pdlg__week .miss i { background: var(--bg); border: 2px dashed rgba(255,255,255,.35); }
.pdlg__week .miss span { color: #6f6a67; }
.pdlg__week .back span { color: #fff; }
.pdlg__week .back i { outline: 2px solid var(--red); outline-offset: 3px; }
.pdlg__week figcaption { margin-top: 1rem; text-align: center; font-size: .9rem; color: var(--muted); }

.pdlg__quote {
  margin: 2rem 0; padding: 1.4rem .5rem; text-align: center;
  font-family: var(--cond); font-size: clamp(1.3rem, 4vw, 1.6rem); line-height: 1.35;
  border-block: 1px solid var(--line);
}
body.dlg-open { overflow: hidden; }
@media (max-width: 420px) {
  .pdlg__week i { width: 26px; height: 26px; }
  .pdlg__week span { font-size: .68rem; }
}

/* ilustrações das janelas dos princípios */
.pdlg__hero--lift img { filter: brightness(1.9) contrast(1.1); }
.pdlg__fig {
  margin: 1.8rem 0; padding: 1.3rem 1.1rem 1.1rem; border: 1px solid var(--line-soft); border-radius: 10px;
  background: linear-gradient(180deg, rgba(255,255,255,.025), transparent);
}
.pdlg__fig figcaption { margin-top: 1rem; text-align: center; font-size: .9rem; color: var(--muted); }
.pdlg__chart { width: 100%; height: auto; }

.pdlg__month { display: grid; gap: 1.1rem; }
.pdlg__month-row p {
  display: flex; justify-content: space-between; align-items: baseline; gap: .8rem; margin: 0 0 .5rem;
  font-family: var(--cond); text-transform: uppercase; letter-spacing: .1em; font-size: .8rem; color: #eee;
}
.pdlg__month-row b { font-weight: 500; color: var(--red); white-space: nowrap; }
.pdlg__month-row span { min-width: 0; }
.pdlg__month-row b.dim { color: #8f8a86; }
.pdlg__dots { display: grid; grid-template-columns: repeat(15, 1fr); gap: 5px; }
.pdlg__dots i { aspect-ratio: 1; border-radius: 50%; }
.pdlg__dots i.ok { background: var(--red); box-shadow: 0 0 10px -3px var(--red-glow); }
.pdlg__dots i.off { border: 1.5px dashed rgba(255,255,255,.22); }

.pdlg__pillars { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.pdlg__pillars li {
  display: flex; flex-direction: column; align-items: center; text-align: center; gap: .3rem;
  padding: 1rem .6rem; border: 1px solid var(--line); border-radius: 8px; background: rgba(212,32,44,.05);
}
.pdlg__pillar-ic {
  width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center; margin-bottom: .3rem;
  border: 1.5px solid var(--red); color: var(--red);
}
.pdlg__pillar-ic svg { width: 22px; height: 22px; }
.pdlg__pillars strong { font-family: var(--cond); font-weight: 500; text-transform: uppercase; letter-spacing: .08em; color: #fff; }
.pdlg__pillars li > span:last-child { font-size: .82rem; color: var(--muted); line-height: 1.35; }

.pdlg__compare { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.pdlg__col { padding: .9rem .9rem .5rem; border-radius: 8px; border: 1px solid var(--line-soft); }
.pdlg__col--yes { border-color: var(--line); background: rgba(212,32,44,.06); }
.pdlg__col > p {
  margin: 0 0 .6rem; font-family: var(--cond); text-transform: uppercase; letter-spacing: .14em; font-size: .82rem;
}
.pdlg__col--no > p { color: #8f8a86; }
.pdlg__col--yes > p { color: var(--red); }
.pdlg__col ul { list-style: none; margin: 0; padding: 0; }
.pdlg__col li { position: relative; padding: 0 0 .6rem 1.4rem; font-size: .88rem; line-height: 1.4; }
.pdlg__col--no li { color: #8f8a86; }
.pdlg__col--yes li { color: #eee; }
.pdlg__col li::before { position: absolute; left: 0; top: 0; font-weight: 600; }
.pdlg__col--no li::before { content: "✕"; color: #6f6a67; }
.pdlg__col--yes li::before { content: "✓"; color: var(--red); }
@media (max-width: 480px) {
  .pdlg__compare { grid-template-columns: 1fr; }
  .pdlg__dots { gap: 4px; }
}

/* botão flutuante com texto */
.wa-float {
  width: auto; height: 54px; padding: 0 1.3rem 0 1.05rem; gap: .55rem;
  display: inline-flex; align-items: center; border-radius: 99px; transform-origin: right center;
}
.wa-float::before { border-radius: 99px; }
.wa-float svg { width: 26px; height: 26px; }
.wa-float__label {
  font-family: var(--cond); font-weight: 500; text-transform: uppercase;
  letter-spacing: .12em; font-size: .9rem; white-space: nowrap;
}
@keyframes pulse { from { transform: scale(1); opacity: .8; } to { transform: scale(1.18, 1.45); opacity: 0; } }